On Monday
night, I attended Brandon Thornton’s presentation on finding your voice. Partially because it was extra credit for
both my Advertising and Integrated Marketing Communications class, partially
because it was about finding your voice (and I definitely struggle with that),
and partially because I wanted a bit of prep before his Advertising presentation on
Tuesday. Here’s a bit of what I learned
from the presentation, as well as from a bit of research…
Brandon
Thornton is the Lead Strategic Planner at Wieden+Kennedy, specifically on
the Nike basketball account. He is from
Richmond, VA and is a Virginia Tech graduate.
Upon graduation from Tech, he took the first job he could, and worked
for UPS, solving shipment issues. He was
not all that enthused to be working there and eventually decided to apply to
VCU’s Brand Center. From there, he was a
store manager for American Apparel, and after many attempts, he finally reached his goal of working for Wieden+Kennedy. He started as an intern, but has moved up to
his dream of being the Lead Strategic Planner for the Nike Basketball account.
As far as Wieden+Kennedy, I had never heard of it (I know,
I’m pretty out of the loop in the advertising world). But after researching it, I realized that I am
very familiar with their work.
Obviously, I am familiar with the brand Nike, and have seen many of
their advertisements. Wieden+Kennedy has also worked on the Levi’s, Velveeta, Old Spice, Target, Diet Coke, and many
other accounts. Recently they have done
the Old Spice advertisement with NFL player Greg Jennings, Facebook’s first
ever advertisement, and Procter and Gamble’s “Thank You, Mom” advertisements
during the Olympics just to name a few.
With all of
this information, here are my questions…
Toying with going to grad school eventually myself, did you
feel that you needed to attend some sort of graduate school in order to achieve
your goals? Why or why not?
I know that Nike Basketball was your dream, but now that you’ve
reached it, have you decided on a new goal?
Are there certain tests you use to evaluate a creative?
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