During
class on Tuesday, Chris Shumaker from Publicis, a Virginia Tech alum, will be
speaking to my advertising class. Again,
not being all that familiar with the advertising world, I was not familiar with
Publicis. After doing research, I
realized that they are quite a large firm in the advertising world, working
with companies such as Aflac, Wendy’s and P&G.
It is safe
to say that Shumaker knows quite a bit about advertising, having been in the
field for close to 30 years. Working his
way up from account executive all the way to the CMO, he has also had his share
of experiences and positions. There is
no doubt he will share some interesting insights into our young advertising
minds.
Stated
earlier, Publicis is a large firm. This
can make it easy for them to gain accounts, but it can also be a challenge because
there is no room for mistakes. They will
always be in the public eye, so any decisions they make will be critiqued.
Questions for Mr. Shumaker
I have
heard that in order to go far in the marketing field, you will need something
higher than a Bachelors degree. Do you
find this to be true in today’s world?
What are
some challenges you have faced and how did you resolve them?
What has
been something you are most proud of in your 30-year career?
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