An Adventure with Birchbox

           I was on Twitter again this past week (what's new there?) and of the many helpful articles that my professor tweets throughout the week, one in particular stood out.

           The Beauty of Birchbox is an article analyzing the marketing behind the 30 to 50 different variations of boxes that Birchbox sends out monthly, full of samples of beauty supply products. Though I am fascinated by beauty products, I tend to stick to my normal routine, very overwhelmed by the idea of switching things up. This idea was one of the many things touched on in the article that has been attributed to the success of the Birchbox monthly shipments.

           From the article and knowledge of the product, I would guess that the problem that Birchbox is trying to help solve is the issue that sales of higher end, lesser known beauty products are falling.  This is probably due to the fact that people are overwhelmed by the paradox of choice and also worried about committing to a product in such a large quantity when they have never tried it.

           Obviously, Birchbox is attempting to solve this problem by providing smaller sample sizes of beauty products that are tailored to the wants and needs of each consumer.  In return, the consumer may become a frequent user of the product, therefore purchasing the product in full size.

           This target audience is more than likely women who are interested in beauty products.  A typical consumer might look like...a young woman (maybe 24), just recently out of college, beginning her journey through the working world. She is willing to spend money, but only on things she is confident will work, and she is especially interested in anything that allows her to pamper herself. 

           Having heard of Birchbox before reading this article, but not entirely sure what it was, I was interested almost immediately.  I am now considering trying Birchbox, and the products that come with it.