Julie Talbot has held and currently holds quite a few titles. In her professional career, she is currently the global brand manager for Burt's Bees lip balm but has held previous titles such as the Associate Brand Manager for Burt's Bees and the Associate Marketing Manager at Godiva Chocolatier. Being a Virginia Tech alum, she is also a member of the Marketing Advisory Board here.
Burt's Bees just recently had a failing advertising campaign that Julie will be telling us more about in class tomorrow and what they are doing about it now. Another thing that I believe Burt's Bees is struggling with is getting consumers to purchase their product. I am fully aware of Burt's Bees and the variety of products they offer. But I have never purchased one. The products of theirs that I have tried have not impressed me anymore than the cheaper lip balms and beauty products that I am already using. This is definitely a problem that (from what I have gathered from friends and family) that is prominent for Burt's Bees throughout the market.
My first attempt at a solution for this would be to put Burt's Bees back in the public's eye, and for a good reason.
Questions for Ms. Talbot:
Have you experienced any learning situations from being on the Marketing Advisory Board at Pamplin?
What is a common challenge you face working on a brand?
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