An Adventure with Oreo

            Motel 6, Lifesavers, Oreo, and many other brands/companies celebrate anniversaries this year.  To go along with the celebrations, the brands came out with different advertising campaigns to remind the consumer of their product and just how long they have been around.  Oreo specifically had a pretty interesting campaign.

            2012 marks the 100th anniversary of Oreo.  To celebrate, Oreo launched the "Daily Twist" campaign, which is the idea that for 100 days (it is their 100th anniversary after all), Oreo would produce a new advertisement of sorts that corresponded with something that occurred (or was going to occur) that day in history within the past 100 years.  These advertisements have ranged from the landing of the Mars Rover to the announcement of the iPhone 5.  They can be found on Oreo's website, or their Pinterest page, Tumblr, etc.

            I personally find this campaign to be quite creative.  I am not entirely sure what the creative brief might have been, other than to remind the consumer of Oreo in a creative way, while recognizing their anniversary.  This campaign definitely strays from the typical dunking your Oreo in some milk commercial.  Oreo cookies of all varieties are showcased, like the vanilla cookie and the different colors of icing.

            The campaign just ended on October 2nd, but I loved that it was so creative and not only was found in the typical print or TV spot, but social media was utilized as well.