I recently read the article "Ad Age Picks the Top 10 Female Ad Icons of All Time". I was drawn to it because I find brands to be really interesting, especially the spokespersons/mascots for them. I figured, because of my interest, I would recognize all of the ad icons mentioned. To my surprise, I only recognized half of them (Morton Salt, Betty Crocker, Miss Chiquita, Rosie the Riveter, and Flo). The other five did not ring any bells.
This was a bit of an awakening to me, of just how many advertisements are out there, and how long they have been around. I have always know that there were many advertisements, but to think that there are widely recognizable icons that I haven't heard of (I know I'm fairly young) makes the world of advertisements seem so much bigger to me. Its also a big realization of how much a brand or company can change their way of advertising, because I have heard of the companies that are mentioned in the article, but I wasn't aware of their icons.
Though this article didn't have all that deep of an insight, I gained quite a big insight. My eyes were opened even more that advertising is much more than what I have seen on TV or in a magazine. Advertising has been around for such a long time and can have big changes throughout that time. And the next generation of children may not recognize even the icons I recognized because of the constant change.
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