After
learning a bit about advertising agencies as a whole, I was surprised to hear
that there was quite an up and coming agency here in Blacksburg, VA. Most of the advertising agencies that are
large and successful are found in large cities (NYC being a popular location). Initially, I thought that the location would
be a strategic issue for Modea. It might
be a lot harder to get the word out about and draw clients in. But after looking at Modea’s list of clients,
I can see that they are not struggling with that problem. Modea has a healthy list of clients, which I
can only infer that there is a good and positive perception about Modea and the
type of work they put out.
Not only is
their work ethic positive, but Modea also seems to have an awesome work
environment. I am definitely a believer
that a factor in producing great work is to have a positive and encouraging
work environment. If people don’t like
their job, they won’t necessarily put their best effort into what they are
doing. You can see this in Modea.
Some Modea Facts: Won Small Agency of the Year, Best Culture from Ad Age’s
Small Agency Awards; Expanding (hopes to have about 200 employees eventually;
currently in the works of building an office where the old Blacksburg Middle
School was)
My Questions for Steve Grant and Modea:
Clearly Modea has a very fun work culture. What is one of your favorite parts about that
culture?
What drew you to Modea?
What did you think you could bring to the culture there?
What exactly are your responsibilities as Head of Strategy
for Modea?
What has been one of the most challenging projects you have
worked on, and looking back, would you go about it differently?
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