Advertising has been around for ages. I kind of figured this was true, though I couldn't believe just how long it had been around for. Or how it originated.
In some of advertising's earliest forms, it was used as persuasion. Like persuasion to view a gladiator match (yes, that's how long advertising has been around). The concept of advertising really blew up when the Gutenberg press was invented because it was much easier to print those advertisements, and place them in magazines/newspapers. Which also helped these publications to become cheaper than before (and sometimes even free).
As technology became more advanced, advertising became more and more prevalent. Media buying (essentially purchasing advertising space in bulk and selling to others) started to arise, making advertising a bit more affordable. This practice is still in use today. Just like many of the other practices that have come out of advertising's history.
Personally, I find this pretty interesting. As students in grade school, as well as in college, we learn all about our world and country's history. Its really cool to learn about the history of why advertising is the way it is. It makes the subject matter more interesting to me. Advertising is not a new concept. It is a concept that is constantly changing, but also remaining fairly stable, that affects peoples lives just like the history of our country. It has shaped, and is still shaping our culture.
No comments:
Post a Comment