I was watching television the other day and this advertisement came on.
I am a pretty superstitious person, even though I currently don't play for any sports team (I just enjoy watching them). I have a few superstitions when it comes to Hokie football. I paint my nails the same way the night before every game. I have to wear the same hair bow. Those superstitions don't stop with Hokie football. I have special routines before exams and other things in my life.
"Its only weird if it doesn't work." Sometimes those rituals or routines before an event don't work. But I don't necessarily consider my superstitions weird. I think they give me more confidence while going through the event.
I thought this ad was pretty successful (at least in my eyes) because even though I am not a crazy NFL fan nor do I drink, I was able to relate to the commercial. It caught my attention and kept my attention, and in today's world of DVR and multi-tasking, that's a pretty good thing for a TV advertisement.
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