An Adventure with Pepsi

         Pepsi announced that Beyonce is their new brand ambassador the other day.  This means that "Beyonce will appear in print and out-of-home ads for Pepsi, as well as in-store advertising".  Beyonce will also be performing at the Super Bowl half time show that is sponsored by Pepsi.


         One of the biggest problems that Pepsi has been facing is that it was surpassed by Diet Coke and is now the third most popular soft drink (it previously held the #2 spot; Coke is #1).  Pepsi is in the situation where it needs to remind consumers of its presence, encourage trial of their product (which has been around for years), and to take back its #2 spot.  Another issue that Pepsi and the entire soft drink industry is facing is the movement to eat healthier.  Soda is known to be full of sugar and just plain bad for you.  I am not too sure how much Beyonce can change that.


         Pepsi has quite a broad target market, but with the addition of Beyonce as a brand ambassador, they are particularly trying to target teens to young adults.  To be honest, not many of my friends that are my age drink Pepsi.  They drink Diet Coke.  So I think that Pepsi trying to influence our age group is very important because of its size and influence on other generations.


         To be honest, I am not entirely sure how the addition of Beyonce to Pepsi will increase sales.  When it comes to food and drinks, the only thing that really influences my decision is the taste.  I don't really care who sponsors it or whom of my friends eats/drinks it.  If I'm drinking soda, I'm drinking Diet Coke, because that is what tastes good to me.  I don't plan on purchasing Pepsi anytime soon because of Beyonce.