An Adventure with Gap

            In my Consumer Behavior class, we had a group present on Gap's new holiday campaign.  I found it to be a fun use of color and celebrities without it being too over the top.  Gap did not necessarily have a problem that they needed to solve, they just wanted to remind consumers about their product during the heavy holiday shopping season.

            Around the holiday season, consumers look for things that remind them of the love between all different relationships, because the season inspires that feeling.  So many brands that involve food or decorating try to use this idea of love in their advertisements, but its not as used in clothing brands.  I think Gap did a great job of using love in all forms while successfully advertising their clothing.  The only issue I've noticed with the campaign is that I have not seen any of their advertisements.  The only reason I knew about them was through class.  As long as they are promoted correctly, Gap should find these advertisements to be successful.  Love hits home somewhere for every consumer, and its always a great feeling to be reminded of during the holidays.