To be
honest, I was not able to find a whole lot of information on Kelly Fisher. I couldn’t even find her on LinkedIn. Though I do know that she has been with Got
Milk? for a few years now.
As far as
Got Milk? Goes, they have been running essentially the same campaign for the
past 19 (almost 20) years. They use
celebrities and other famous figures to promote their campaign by placing milk
mustaches on each of them in their advertisements. For the most part, they have all been print
advertisements, and though they have not worn off on people, especially when
using multiple different celebrities over the years, Got Milk? has kind of
fallen by the wayside in my opinion.
I think the
biggest problem that Got Milk? is currently facing is that there have been so
many proponents of other sources of calcium, and the organization is no longer
advertising as much, leading some people to forget about this monumental
campaign. This is something to be
addressed.
Not until
looking on the Got Milk? website did I know that the organization has come out
with a different campaign that promotes the idea that “Real milk comes from
cows.” The campaign is trying to inform
consumers that there are so many more ingredients in the other milks on the
market (soy, almond, etc.) rather than the few in cow’s milk. After perusing around the site, I think that
this is a rather interesting campaign; it just needs to be promoted more. I was not aware of it until going directly to
the site. This is something that needs
to be fixed.
Questions for Ms. Fisher:
What type
of work do you do working for a campaign that doesn’t necessarily promote a
brand, but rather a general product category (milk)?
How did you
get into the industry?
What
inspired the creative behind the commercials and the “Imitation Milk Kit”?
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