An Adventure with Earl Cox and The Martin Agency

            On Thursday, Earl Cox is coming to speak to our class.  Mr. Cox is currently the EVP, Partner & Chief Strategy Officer at The Martin Agency.  He has worked there for 26 years.  He is also a member of the Marketing Advisory Board here at Virginia Tech.

            The Martin Agency, located in Richmond, VA is quite a large advertising agency that was started in 1965.  They are responsible for creating many famous campaigns for WalMart, Pizza Hut, and Discover.  Thought what really launched them to their success was the Virginia is for Lovers campaign, which started in 1969.  Since then, they have cultivated many followers.  Mr. Cox has worked on the Geico and UPS campaigns.

            An issue that The Martin Agency is facing is making sure that they are still prevalent.  With so many people and new companies getting involved in advertising, they need to ensure that they are still top of mind for clients.

Questions for Kelly Fisher:

            How did you get into the industry?

            What inspired you for Geico and UPS?

            Did you come in entry-level and work your way up?  If so, what did you do as an entry-level employee?  If not, how did you come about your position?