Over the past few weeks, I have noticed that Target has launched a campaign for fall. This is one of the first seasonal specific advertisements that I have seen. Yes, there are the typical shopping "seasons" such as "Back to School", "Spring Cleaning", etc., but rarely do you see an advertisement for a seasonal type of clothing and house goods. Obviously, I was intrigued.
I thought that not only was this type of advertisement something that isn't all that common (advertising a season), but it was just a creative commercial in general. It shows how seamless, simple, and fairly easy the transition from summer to fall can be. And this specific transition is typically thought to be not all that exciting because it is the end of warm weather, the end of summer break, and the end of family vacations. Though I am already a lover of fall, this commercial made me love it more.
Being in creative brief mode, I was curious as to what it might have been to result in this commercial. Were they looking to not only create interest for fall clothes and house wares, but also the season? And maybe show that Target can make the fall season fun, not something to dread at the end of the summer. Whatever their creative brief was, I think it succeeded in the idea that I am now more than excited to go shopping at Target for all my fall needs.
No comments:
Post a Comment