An Adventure with Starbucks

            Starbucks released a steel card today, that will cost consumers $450.  But don't worry, the card is preloaded with $400 (the card itself costs $50 to make).  The card can only be found on Gilt.com and comes with a gold-level Starbucks card membership.  Only 5,000 have been made.

            I am really curious to know what exactly the problem or issue Starbucks was facing for them to come out with this.  Yes, this would be the gift for the ultimate Starbucks obsessor lover, but it is still pretty excessive for a coffee shop.  Starbucks is already considered a fairly overpriced coffee shop, and the addition of the metal card does not help that situation.

            The target market for this card is more than likely the Starbucks lover and/or collector, that has quite a bit of money.  I don't think I can name anyone that I know personally that would be willing to spend money the metal card.

            Personally, I think that this new card that Starbucks has produced is a bit excessive for this time where people want to save money, and are looking to find more and more ways to drink their coffee from home.  It will be interesting to see how exactly the sale of these cards do.